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SHOPIFY CASE STUDY

Ohygia

A Shopify store for a menstrual-cup and hygiene brand, built around size-based variant selection and a guided size-finder quiz.

Industry

Health & Wellness

Platform

Shopify

Scope

Shopify Development

Ohygia Shopify storefront screenshot

Project Overview

O'hygia sells menstrual cups and hygiene essentials — sterilizers, cup wash, and a small personal-care line — and the storefront presents brand claims about medical-grade materials and clean-label positioning.

Because the core product requires choosing the right physical size, the store is built around a Small/Medium/Large variant selector on the product page, paired with a dedicated size-finder quiz that gives shoppers a personalized recommendation before they buy.

Product pages also bundle the cup with complementary accessories as an upsell, and use comparison content and FAQ sections to address first-time-buyer hesitancy around an unfamiliar product category.

Storefront details and any catalog counts reflect materials reviewed in August 2026.

Storefront Features

Size-variant product pages

Built the Small/Medium/Large variant selector on the flagship menstrual cup product, including image gallery and bundle upsell module.

Size-finder quiz

Set up a standalone quiz page that walks shoppers through a few questions to output a recommended cup size, linked from the product page.

Bundle merchandising

Built a cross-sell module on the product page to bundle the cup with sterilizer and cup wash.

Collection structure

Organized the catalog into Menstrual Hygiene and Personal Care collections with best-seller and new-arrival labeling.

Trust and education content

Added certification badges, comparison content, and an FAQ section addressing usage and maintenance questions.

The Challenge

Menstrual cups are fit-dependent products, so the store needed more context around size selection and the brand's hygiene and safety information than a basic list of variants would provide.

The Approach

Guided sizing over guesswork

Paired the on-page size selector with a size-finder quiz so undecided shoppers have a lower-friction path to a recommendation instead of abandoning at the variant picker.

Bundle-first merchandising

Surfaced complementary accessories as an in-page bundle add-on so first-time buyers see the full kit they need, not just the cup in isolation.

Education embedded in the product page

Placed certification badges and comparison/FAQ content directly on the page to answer safety and usage questions at the point of decision.

Inside the Project

O'hygia menstrual cup product page with Small/Medium/Large size selector and bundle upsell
Product page with size-variant selector
O'hygia size-finder quiz for recommending a cup size
Guided size-finder quiz
O'hygia homepage on mobile viewport
Mobile view

Storefront Experience

O'hygia's Shopify store presents two size-selection paths — a direct variant selector and a brand-provided guided quiz — with bundled accessories and educational content on the same product page.

Technologies & Services

ShopifyLiquidProduct Variants

Explore the Live Store

See O'hygia in action on the live Shopify store.

Visit Live Website