Nuwe Perfumes
The storefront presents Nuwe as a Kerala-based, women-founded Extrait perfume house with a broad, small-batch fragrance catalog.
Industry
Fragrance
Platform
Shopify
Scope
Shopify Development
Location
Kerala, India
Project Overview
Nuwe is a Kerala-based, women-founded perfume house selling high-concentration Extrait fragrances formulated for warm, humid climates.
The storefront organizes a catalog of 60+ fragrances across multiple browsing paths — by scent family, occasion, product category, and gender-led collections.
The build supports multi-variant products (50ML/100ML sizing with independent pricing), an on-site fragrance-matching quiz, and a reviews program shown site-wide.
Storefront details and any catalog counts reflect materials reviewed in August 2026.
Storefront Features
Multi-path catalog structure
Built collection taxonomy spanning scent family, occasion, product category, and gender so the same catalog is browsable multiple ways.
Variant-based product pages
Configured size variants (50ML/100ML) with independent pricing and discount display on product pages.
Filterable collection pages
Implemented availability and price-range filtering plus sort controls on collection pages.
Promotional and trust elements
Added a scrolling announcement bar, free-shipping thresholds, stock/viewer badges, and warranty messaging on product pages.
On-site fragrance quiz
Set up an interactive quiz to help shoppers get a scent recommendation based on mood and occasion.
The Challenge
Nuwe's catalog needed to support several overlapping ways of shopping — by scent family, occasion, category, and gender — without turning the storefront into a maze, while giving a small-batch, handcrafted brand a way to earn trust online through variant pricing, reviews, and clear product information rather than in-person sampling.
The Approach
Layered collection taxonomy
Structured Shopify collections so fragrances surface correctly across scent-family, occasion, and category paths without duplicate maintenance overhead.
Trust-building product pages
Combined variant pricing, stock signals, review counts, and policy details directly on the product page to substitute for an in-person try-before-you-buy experience.
Guided discovery
Added the fragrance quiz as an alternate entry point for shoppers who don't already know which scent family they want.
Inside the Project
Storefront Experience
Nuwe's Shopify storefront supports a broad fragrance catalog across multiple browsing paths, with variant-based pricing and a guided quiz that offers an additional discovery path.
Technologies & Services