Airflex India
Single-product DTC brand selling nasal breathing strips through a bold, offer-led landing page.
Industry
Health & Wellness
Platform
Shopify
Scope
Shopify CRO / Landing Page Development
Project Overview
Airflex is a single-product DTC brand selling nasal breathing strips in tiered quantity packs — a 30-strip, 60-strip, and 90-strip pack. The entire store is effectively one offer-led landing experience rather than a multi-category catalog.
The homepage and main product page share the same direct-response structure: a discount-led headline up front, followed by benefit call-outs, a step-by-step usage guide, a feature-comparison table, an FAQ section, and repeated add-to-cart prompts.
Storefront details and any catalog counts reflect materials reviewed in August 2026.
Storefront Features
Offer-led homepage
Built a homepage hero centered on a single discount offer with a direct buy-now path, rather than a traditional multi-category storefront.
Tiered pricing structure
Set up quantity-tiered product variants with per-unit price breakdowns and a highlighted best-value tier.
Long-form product page
Assembled a single-product page combining an image/video gallery, benefit blocks, a how-to-use guide, and a comparison table.
FAQ and trust content
Built out an FAQ section and trust messaging (COD availability, returns, secure checkout) to support a cold-traffic buying decision.
Project Goals
As a single-SKU DTC brand, Airflex needed its entire Shopify store to function like a direct-response landing page — persuading a visitor who may have no prior brand awareness to buy within one page, rather than relying on browsing across a catalog.
The Approach
Compressing the funnel into one page
Structured the product page as a linear narrative — offer, benefits, how-it-works, proof, comparison, FAQ — so a visitor can go from landing to add-to-cart without navigating elsewhere.
Tiered bundle pricing
Used quantity-based bundle tiers with per-unit price breakdowns to give shoppers a clear incentive to buy larger packs.
Repeated, low-friction CTAs
Placed buy-now prompts at multiple points down the page so intent can convert at any scroll depth.
Inside the Project
Storefront Experience
Airflex uses a focused, offer-led Shopify store where the homepage and product page form a single, linear purchase path rather than a browsable multi-product catalog.
Technologies & Services