Zoura Official
Fragrance e-commerce store with a custom Shopify theme spanning solid perfumes, bakhoor, attars, and a bundle-driven checkout flow.
Industry
Fragrance
Platform
Shopify
Scope
Shopify Development
Project Overview
Zoura (trading as Zoura Parfums) is an India-focused fragrance brand selling solid perfumes, eau de parfums, deodorant creams, car perfumes, and attars, alongside a home-fragrance line of bakhoor sticks, chips, and cones, plus a small accessories and naturals range.
The catalog runs deep in its core categories — the solid perfumes collection alone lists 28 products — and is organized under dedicated navigation for Fragrances, Accessories, Home Fragrances, and Naturals, with availability, price, and multi-option sort filtering on collection pages.
Product pages are built around bundle merchandising: alongside a single-unit price, shoppers are shown a discounted 'Value Pack' that bundles the current product with related scents, plus free-shipping and free-gift thresholds carried through the homepage, collection, and product pages.
Storefront details and any catalog counts reflect materials reviewed in August 2026.
Storefront Features
Multi-category navigation
Structured navigation across Fragrances, Accessories, Home Fragrances, and Naturals, each with its own dropdown of sub-collections.
Collection page filtering
Implemented availability, price-range filtering, and a 9-option sort menu on collection pages listing up to 28 products.
Bundle-and-save product pages
Built the product-page pricing table offering a single-pack option alongside a discounted multi-item value pack with free-shipping and gift incentives.
Promotional and trust merchandising
Set up the site-wide offer banner, sale-price badges, and threshold-based free-gift/free-shipping messaging shown across the storefront.
Project Goals
Zoura's catalog spans several fragrance formats — solid perfumes, EDPs, attars, and bakhoor — each needing its own collection structure and filtering, while the store also needed to push average order value higher through bundle offers rather than relying on single-item sales alone.
The Approach
Category-first navigation
Split the catalog into clear Fragrances, Accessories, Home Fragrances, and Naturals paths so a deep multi-format catalog stays easy to browse.
Bundle pricing at the product level
Surfaced a discounted value-pack option directly on the product page next to the single-unit price, rather than as a separate upsell step.
Threshold-based incentives
Used free-shipping and free-gift order thresholds consistently across the homepage, collection, and product pages to encourage larger cart sizes.
Inside the Project
Storefront Experience
Zoura's Shopify store organizes a multi-format fragrance catalog into clear category paths while giving every product page a built-in bundle option, so shoppers are offered a multi-item value pack alongside the single-unit purchase at the point of decision.
Technologies & Services